The #1 Regret of Executives Who Wait Too Long to Brand Themselves
A Common Story, A Costly Mistake
Time and time again, we hear the same regret from executives who come to us after they’ve been laid off or started job searching:
"I should have done this sooner."
Why? Because executive branding isn’t something you rush when you’re suddenly in transition. It’s an asset you build over time, one that opens doors before you even need them.
The Silent Job Market Moves Faster Than You Think
Top executive roles don’t get posted online. They happen through relationships, reputation, and branding. The best opportunities come when decision-makers already know who you are, long before you ever apply. If you wait until you need a job, you’re already behind.
What Happens When You Run Offense Instead of Defense?
Executives who invest in branding ahead of time experience a very different reality:
- Faster career transitions – Instead of scrambling, they already have momentum.
- Better opportunities – They get access to roles that aren’t even advertised.
- Higher compensation – They negotiate from a position of strength, not desperation.
Your career is your most valuable asset. Waiting until you’re in crisis mode to brand yourself is like waiting until your house is on fire to buy insurance.
The executives who regret it the most? The ones who assumed they had plenty of time. Ready to take the next step? Reach out to us today to get started!